Modernista: making the most of minimalism
March 25, 2008
Modernista’s latest site is not a site at all. Instead it makes the most of the current Web 2.0 services. It employs Flickr for it’s print portfolio, YouTube for it’s motion work, Del.icio.us for it’s web work and Google for it’s news section. All the while you are experiencing their site…at least according to the page title and Modernista’s main navigation sittig in the top left of the window.
Great PR. Smartly executed. And more then a bit ironic as Modernista boast that they are focused in building brands and brand experiences. Their portfolio makes this clear but their site…not so much. Their site downplays the brand experience by co-opting the experiences of other sites to make theirs. Still great marketing and totally demonstrates that they “get” Web 2.0.
Link: www.modernista.com
PicLens: slickest web photo viewer
February 4, 2008
It’s called PicLens and it’s one of the coolest web apps I’ve seen in a while. Ok granted it’s not a site on it’s own, but it is a smooth, efficient way to browse photos from some of the biggest photo sites on the web (flickr, facebook, google, etc.). It’s actually a plug-in, most impressive on Firefox, but works with Safari and Internet Explorer if that’s more your thing. It’s sorta like using iTunes’ album browser, but with photos. It’s fast, smooth and easy to use.
A view of PicLens in full screen mode:
Link: PicLens
UPDATE: They added support for YouTube and in app videos, which is a nice addition.
