Get Out and Play, Nokia strikes again

Last year Nokia and FarFar created a faux tailor shop (Henry Needle & Sons) to show off the Nokia N95. This year, they have created yet another engaging micro-site to promote Nokia’s latest N-series phones and the N-Gage platform. This new site is well worth visiting even if you’re not in the market for a new mobile.

Get Out and Play is based off the Nokia game “Snakes” and features over 1,000 people in a very cool stop-motion animation. No special effects, similar to Sprint’s “light drawings.” There is even a great interactive game featuring the stop motion characters. All this goodness is to promote Nokia but again, regardless of your interest in their products this site is worth visiting.

Link: www.get-out-and-play.com
Credits: FarFar

Modernista: making the most of minimalism

Modernista’s latest site is not a site at all. Instead it makes the most of the current Web 2.0 services. It employs Flickr for it’s print portfolio, YouTube for it’s motion work, Del.icio.us for it’s web work and Google for it’s news section. All the while you are experiencing their site…at least according to the page title and Modernista’s main navigation sittig in the top left of the window.

Great PR. Smartly executed. And more then a bit ironic as Modernista boast that they are focused in building brands and brand experiences. Their portfolio makes this clear but their site…not so much. Their site downplays the brand experience by co-opting the experiences of other sites to make theirs. Still great marketing and totally demonstrates that they “get” Web 2.0.

Link: www.modernista.com

The Power of the Masses

So my co-worker had his place broken into and his TV, Xbox and laptop stolen. He posted a blog entry about the situation and a photo he got from a local pawn shop of the guy trying to sell a laptop matching his. The blog post got a Digg and it snowballed from there. Some 6000+ Diggs later and the mass of Diggers that rallied up to help find the culprits and offer support have succeeded in getting some the stuff back (which is amazing all on it’s own).

It’s a good example of how the internet and the real world are one and the same, as well as how much personal information is available online if someone wants to find it. The main point of attack was the not-so-bright wanna be ghetto trash kid that had the Xbox. Not being the brightest he contacts my co-worker stating that he stole the Xbox and is offering to sell it back. Since he contacted my co-worker via Xbox live, he offered up the first batch of personal info. From there the Diggers did the rest.

I’m not going to post any pictures of the kid or any of the personal info garnered about him. Though I will post a link to my co-workers blog on what happened.

Initial Post: WOW, You’re a MORON
Follow up: WOW, You’re a MORON (When the internet attacks!)
Follow up: WOW, You’re a MORON (Behold the Power of the Internet)

UPDATE : The Xbox was returned. Two out of the three items back is amazing. Even better the police have an idea as to whom is the real thief.

UPDATE : Not only did his story make the front cover of the local paper, CNN picked up the story as well.

Nike: Viral Blogging

Nike is known for innovation both in their shoes and sports gear as well as in their marketing. Today I ran across one of their latest online promotions for their Nike ID series of customizable sneakers. It’s a smart little widget that people can embed on their blog or social network. From there it connects to Nike and when a user clicks on the image/ad it displays a well designed page take over. Which when the video is done playing takes you to either the next blog in the campaign or to Nike’s promotional website.

To add to the viral nature of the campaign, every site with the embed script is displayed as a path on the promotional site which allows visitors to click on the image of the blog and goto that site and watch the promo. Though the user can’t remain on that site as the functionality is the same as when the user clicks on the image/ad (as mentioned above). So far there were over 7,500 blogs being displayed on the Nike Promotional site. I’d say it’s working for Nike.

link: nike.jp/nike_id/jasari/

A viral of virals

All the best virals of Internet/Pop Culture that could fit in a 3-minute tune.

Watch it. See what you missed or just verify you’re one of the cool kids (cause you get every reference).