Modernista: making the most of minimalism

Modernista’s latest site is not a site at all. Instead it makes the most of the current Web 2.0 services. It employs Flickr for it’s print portfolio, YouTube for it’s motion work, Del.icio.us for it’s web work and Google for it’s news section. All the while you are experiencing their site…at least according to the page title and Modernista’s main navigation sittig in the top left of the window.

Great PR. Smartly executed. And more then a bit ironic as Modernista boast that they are focused in building brands and brand experiences. Their portfolio makes this clear but their site…not so much. Their site downplays the brand experience by co-opting the experiences of other sites to make theirs. Still great marketing and totally demonstrates that they “get” Web 2.0.

Link: www.modernista.com

Photoshop gets a new logo…

According to John Nack, Adobe Photoshop’s Senior Product Manager, Adobe is looking at a new logo to brand it’s Photoshop family of apps. They have also come up with a new tagline of “See What’s Possible” to compliment this new logo. Before giving my opinion on these new items I’ve attached them below for you to enjoy.

3D version:

icon only:

To me it looks like a cross between a chat bubble, a Mac Aqua button and ying-yang (though ET would also work). It seems to lack the professionalism and class that I think of when I think of the leading bitmap manipulation software. But maybe that’s just me. John has also provided alternate versions of this logo that can be viewed on his blog. Though the one I saw on Photoshopnews is the most entertaining.

Links: John Nack’s Blog, Photoshopnews, 30gms