Nike: Viral Blogging
March 24, 2008
Nike is known for innovation both in their shoes and sports gear as well as in their marketing. Today I ran across one of their latest online promotions for their Nike ID series of customizable sneakers. It’s a smart little widget that people can embed on their blog or social network. From there it connects to Nike and when a user clicks on the image/ad it displays a well designed page take over. Which when the video is done playing takes you to either the next blog in the campaign or to Nike’s promotional website.
To add to the viral nature of the campaign, every site with the embed script is displayed as a path on the promotional site which allows visitors to click on the image of the blog and goto that site and watch the promo. Though the user can’t remain on that site as the functionality is the same as when the user clicks on the image/ad (as mentioned above). So far there were over 7,500 blogs being displayed on the Nike Promotional site. I’d say it’s working for Nike.
link: nike.jp/nike_id/jasari/
