Sprint Flashlight Ads (with a touch of Microsoft)

Sprint’s new campaign features some very cool low-fi animations that are actually pretty complicated productions. Using flashlights and long exposure photographs it’s all pieced together as one would to create a stop motion animation. The shooting for this :30 second spot took place over multiple nights, filming dusk through dawn. Though as much as I like them, they do remind me of Microsoft’s ads that came out about a year earlier.

There are a couple of commercials in the campaign but this first one is my favorite.

Dreams:

Charts:

They also did a nice job with the website integration: www.sprintahead.com
You can also go behind the scenes